In 2000, Johanna attended a Major League Baseball game and found no viable vegetarian menu options in the entire stadium.  She realized that many fans were either bringing their own food or eating before or after the game, due to the lack of options, so she decided to do something about it. She compiled statistics on the rise in demand for vegetarian options, and presented her menu proposal to the concession manager one week later. She then began outreaching to every MLB park (none offered veggie dogs at that time), as well as baseball fans, consumer groups and supportive organizations. The Soy Happy* website (now called Veggie Happy) was created as an informational resource.

Fans started to speak up, celebrities offered endorsements, media paid attention, and concession managers responded.  When Soy Happy* started, none of the MLB parks offered veggie dogs.  As of 2011, 22 MLB parks offer veggie dogs, due in large part to our advocacy and consultation.

Using our baseball experience as a model, Veggie Happy continues to empower consumers on the importance of their feedback and to promote and celebrate vegetarian/vegan options for foodservice establishments.

Veggie Happy provides a unique hybrid of services. In addition to being a consumer advocate, Veggie Happy offers free menu consultation and promotional and outreach services for foodservice providers.

*Soy Happy is now Veggie Happy!

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