Watch a celebrity-studded five-minute video segment about Soy Happy produced by VegTV.

Soy Happy speaks on behalf of the growing number of people who are interested in eating tasty alternatives to meat or dairy items at all public food establishments. Think of us as a service that mixes brokering with promotion. We offer interested vendors the following services:

• Consultation for food/menu suggestions that will appeal to your customers.
• Liaison services for samples and distribution
• Promotional ideas for generating greater consumer awareness of the new menu items
• Outreach to our subscribers in your region when new veg options are added to your menu

For some food ideas, you can begin by checking out our Affiliate manufacturers.

We have assisted all kinds of accounts, including schools, convenience stores, hospitals, spas, sporting arenas, restaurants, college eateries, and convention centers. Let us help you. Contact us today!

Stadiums & Large Venues: Do you want to maximize your sales potential?

Customers/fans at large venues often encounter the problem of not being informed or aware that new vegetarian items are available in some of the concession stands. As a result, these items are not selling as well as they could be. We offer these suggestions in order to maximize their sales:

1. Offer your veggie items in multiple locations, so that interested consumers will have easier accessability.
2. Notify all concession staff of these items and locations so they can direct inquiring customers.
3. Post directional signs throughout the stadium so fans know that these items are now available, and make sure you include them with other food items on your web site or other menu listings.
4. V (Suitable for Vegetarians)
   Consider using an insignia such as a "V" on your menu listings, identifying those foods that are 'suitable for vegetarians'. If you do not list the brand of veggie hot dog or burger as part of the name on the menu board, choose fun names for these items, perhaps names that suit your team, venue or region. Using the "V" insignia will do the job in letting interested consumers know that they can choose this item if they prefer not to eat meat. Markets in Europe are finding that they sell more items by using the insignia this way. :)

Find an updated list of ballparks currently selling veggie dogs by going to our Venue Reference Guide.