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Before you read this update,we encourage you to please
take a few minutes and sign this petition. Thank you.
A great helping for turkeys
this holiday season
Did you know that the Humane Methods of Slaughter Act (HMSA),
which is supposed to ensure that animals are rendered insensible
to pain before being slaughtered, does not cover poultry?
The federal law designed to protect food animals from suffering
during slaughter excludes a shocking 95% of those animals.
This includes turkeys, chickens, ducks and other birds.
These birds are dying horrific deaths, by the millions.
You can help to change this.
The Humane Society of the United States (HSUS) is mobilizing
to get Congress to act, and they are asking for your help.
Please
sign their Petition for Poultry today and tell Congress
to fix this law!
Please click on "What's at stake" on this link,
to become better informed.
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Click on a heading to go directly
to a story, or read as you scroll.
Convenience stores,
cart vendors, and restaurants
Going
to bat for D .C. in 2005
SH affiliates
Media
mentions
Assorted
news bites
(Note that SH has a new snail
mail addy: P.O. Box 5872, Berkeley, CA 94705)
If you would like to receive
occasional E-mail alerts from SH, please click on "subscribe"
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A variety of food establishments have utilized our liaison
services. Below are a few recent examples and some testimonials.
CONVENIENCE
STORES
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From the
field representative for seven major convenience store accounts
of a national chain, in the north east:
"Increasing sales
in a C-store, in todays environment can be a difficult
task. Fresh Foods and Healthy foods are areas that can
be improved and need to improved to survive in the future.
Space is limited within our walls and I need new, exciting,alternative
products that would separate my stores from the competition.
I needed help to accomplish this task. I started searching
on the internet and was lucky enough to find Johanna and
her organization SOY HAPPY. I explained my situation to
Johanna. She was very knowledgeable of products that work
in C-stores and was able to offer some suggestions to
increase sales. She put my information out to sources
that would contact me to future test and develop Alternative,
healthy products. These items range from Healthy snacks
to Alternative Healthy Heat and Eat items. Johanna is
very informative and gets back to me very quickly. Johanna
also gets involved to help resolve any difficulty we may
have along the way. She is a pleasure to work with and
I look forward to developing many successful items in
the future with her and SOY HAPPY!" *
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HOT DOG
CART VENDORS
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Cart vendors all indicate that there is an increased
request for vegetarian items. SH has assisted hot dog
cart and restaurant vendors in California, North Carolina,
New Orleans, Michigan,and Washington state.
Rocco Cacciatori of
Salza Dog in the Seattle area is one example
of a cart vendor that has utilized SH liaison assistance.
He is now selling Lightlife Foods' Smart Dogs to his
customers and continues to work with SH to create marketing
ideas and to maximize sales of veggie dogs from his
three locations. (See our Affiliate link to Lightlife
Foods, below, for more information on this manufacturer).
Mike, who owns a couple of hot dog restaurants in
central Michigan also utilized SH services and will
soon offer veggie dogs to his customers.*
Brenda, in Los Angeles, is now developing a
business plan for a fully vegetarian cart business there.
She has received consultation from SH and is looking
to be in operation by spring. *
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RESTAURANTS
"I would like to
express my sincere gratitude toward all the help received
from Soy Happy. We are a vegetarian restaurant located
in downtown Philadelphia. With our clientele predominantly
vegan, I was looking at diversifying our menu into a
more vegan friendly menu. My endeavor was supported
greatly by Johanna. She assisted me in approaching different
vegan vendors of cheese, ice cream, and other vegan
products.
"Being a niche
market, it is important for likeminded businesses to
support each other. Today, we at Govinda's have a wide
variety of vegan specialties and I would like to express
my sincere gratitude toward Johanna, our Guardian Angel."
Madhavan Nair
General Manager
Govinda's
Gourmet Vegetarian
1408 South Street, Philadelphia
(215) 985-9303
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* SH liaison services continue with these accounts. Food
items and distribution are being discussed and facilitated.
SH will alert subscribers with specific menu and location information
as soon as the new food items have been introduced to these
businesses!
If you are a food establishment
that would like to add tasty vegetarian alternatives to your
menu or inventory, please contact Soy Happy for suggestions
and assistance!
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Patti
Howard is the SH Manager for the
Baltimore Orioles as well as the new D.C.team and stadium. If
you'd like to join her in in local outings and support, please
contact her!
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B'more and DC SH manager
with legendary Orioles first baseman Boog Powell!
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From Patti:
"
Baseball is finally returning to the Nation's Capital!
I couldn't be happier to be representing Soy Happy
here in Washington in the initial effort to make sure
there are plenty of veggie options for all of us.
I have been a baseball fan all my life, and was surprised
to find that so many other vegan activists were too!
I love that so many choices are now available to us
at ballparks, largely due to the efforts of Johanna
and Soy Happy.
As soon as concession contracts are in place at RFK
stadium, Soy Happy will bring DC fans more information
about what those options will be and where they can
be found. In addition, we will organize some great
veg outings where we can all show our support for
our new team and enjoy some great meat-free ballpark
food. In addition, lets not forget our beloved Orioles.
We'll definitely plan some trips to Camden Yards to
support veggie options in Baltimore too. Play Ball
! "
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Starting at midnight Nov.18, deposits
for full season ticket plans to D.C. games will be accepted.
"The Montreal Expos announced they were moving to Washington,
DC on September 29, 2004. The move had been in the works since
the team was bought by the other 29 Major League Baseball
team owners in 2002. Relocation of the Expos is subject to
certain contingencies, including a vote by team owners in
November and passage of legislation by the Washington's City
Council to build a ballpark on the Anacostia River waterfront,
south of the Capitol. It is not known what the name of the
team will be, although it is not expected to remain as the
Expos. The Texas Rangers own the rights to the Washington
Senators name. A petition has been circulated to name the
team the Washington Grays in tribute to the Homestead Grays,
a Negro League team that played in Washington in the 1930s
and 1940s. The team will play for three seasons at RFK Stadium
while a new ballpark is built. The first home game will be
April 15 against the Arizona Diamondbacks, according to the
draft 2005 schedule that has been circulated to major league
teams." [Excerpted from RFK info on ballparks.com]
 Soy
Happy will notify subscribers and update our Venue Reference Guide
when we confirm final veg menu information for the new ballpark.
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SH
Affiliates
Soy Happy now offers Affiliation to select plant-based manufacturers
or distributors. Affiliates receive our new account leads and
utilize our promotional opportunities. If you are a manufacturer
of dairy or meat free alternative fare and you would like to tap
into the SH Network, please contact us for more information!
If you are a foodservice or retail vendor who would
like to sample and introduce vegetarian alternatives to your menu
or inventory, please check our Affiliate page for updated listings.
Contact SH if you would like our consultation for menu item suggestions
and implementation.
SH Affiliate Spotlight
Click
on the logo and go directly to their web site
"We have
three new products that are now in distribution: Smart Tex Mex,
Smart BBQ and Smart Chili. We're very excited about these items.
The package is a convenient "heat and eat" pouch, which
can simply be torn open at the top. Pop into the microwave and
it's ready to go. These are completely vegetarian/vegan items
with a really great flavor!"
Subscribers to
the popular VegNews magazine just voted Lightlife as their favorite
veggie hot dog for the
2004 Veggie Awards.
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Media
mentions
January/February 2005
Yoga Journal Magazine will feature Soy Happy®
in this issue. Watch for it in their Good Karma section!
 Do
you listen to Air America? Then you've probably heard Planet
Check, a one-minute environmental radio report that is syndicated
on that program in 39 markets, and counting. It's syndicated on
many other radio stations as well, and is gaining popularity. Soy
Happy is featured in one report, and Johanna also offers information
in another report that focuses on factory farms.
The mission of Planet Check: "To raise awareness about the
earth in a cool way with 5 slick radio reports per week. Planet
Check is 60 seconds of environmental news listeners can use. Planet
Check is a quick, informative, compelling radio minute produced
with a rock edge."
Contact Executive Producer, Mo Mellady, if you'd like
to have Planet Check syndicated on your own radio program or station.She
would be interested to hear from potential sponsors, too!
 Johanna
interviewed VIPs and audience members on behalf of the film makers
of the powerful
and moving documentary film, "Peaceable Kingdom".
The interviews were conducted at a sold out premiere at San Francisco's
Herbst Theatre in July. A 3-minute streaming video taken from
those interviews can be seen if you click on the link above. Also,
please check to find out about local screenings of this powerful
film; to order your own video copy; and for more information!
A special 29-minute radio feature entitled "Modern Meat
Alternatives"recently aired on KALX 90.7 FM in Berkeley,
California. Johanna offered consulting to
the producer, Justin Beck, and is also featured in the program.
The program centers on a confessed "carnivore" who has
a hard time giving up meat, even though he is keen to make the switch
to more alternative foods. He samples various food items and shares
his thoughts with the host/producer. (This
segment is available to interested radio programs/stations, so please
contact SH if you would like to get in touch with the producer)
An essay by Johanna is included in Erik Marcus's newly released
book, "Meat Market: Animals, Ethics and Money".
The essay, "Making Foodservice Operations Vegan-Friendly"
informs on the basic logistics of the food business and offers helpful
suggestions to consumers for making their food suggestions as effective
as possible. This book follows Erik's best selling "Vegan:
The Ethics of Eating". Click
here for an exclusive offer to buy a discounted and signed copy
of Erik's book (with no shipping costs)!.
July/August 2004: Natural
Home Magazine featured an item about SH.
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