McDonald’s has announced that it is trimming its menu after a continued decline in U.S. sales. Their sales in November declined by 4.6% with even further declines last week. To reassure investors, the chain is looking to reinvigorate its menu with foods that are considered more wholesome. McDonald’s USA president Mike Andres said they are doing this by looking at ingredients and the way their food is prepared and delivered. The idea is to improve the image of its food and make it more appealing. Starting next month, eight items will be cut from the menu as an initial form of simplification. Other menu ideas are also currently being considered.
So far, McDonald’s has not publicly referenced any plans to introduce a vegan burger, so we are encouraging you to chime in while they are in the mode of reviewing menu items with more “wholesome” ingredients. How about offering the tasty and protein-rich hand-formed vegan burger from Field Roast, which is now available through foodservice distribution?
Consumer feedback is where it’s at. McDonald’s created a campaign in October called “Our Food, Your Questions” in an attempt to assuage consumer concerns. Consumers can post questions to Twitter there, in addition to reviewing the information posted about their menu items and ingredients.
Consumers may also ask questions or offer feedback on McDonald’s Food & Nutrition contact page (please do so through the link provided here).
The more comments requesting vegan burgers that they get, the veggier the chances they’ll heed them!